About us
Who are we?
MFISOMEDIA is the creative subsidiary of the The Mfiso Legacy Group Ltd. 2013/154782/07. Founded in 2009, our determination is to be a turnkey solutions provider for your media, marketing and communications needs. We are a majority black female lead company.
Ownership
MFISOMEDIA is a majority black owned, SANAS Accredited Level 3 B-BBEE company. Incorporated in the Companies and Intellectual Property Commission of South Africa through the vision and foresight of its founder and chairman, Mpumelelo Masina. The company has 3 other directors Ms N.P Sibiya (executive); Mrs B.F Masina (non-executive) & M Spautz (Digital Development).What we do
• Development of media and marketing strategies.
• Brand Development and Activation.
• Sponsorship Facilitation and Acquisition.
• Media Planning & Buying.
• Public Relations & Reputation Management.
• Creative Conceptualisation and Development of Intellectual Property.
• Corporate Communications.
• Terrestrial and digital broadcasting.
• Digital Imaging, Multimedia & Videography.
• Events Management
• Web Development, Search Engine Optimization, Social Media Marketing
Mission, Vision, Goals and Objectives
Our Vision
We aim to anchor ourselves as a formidable media house with an express interest in informing and influencing the social discourse as well as the immediate consciousness of the majority of African people of South Africa and the African continent.
Our Mission
It is our mission to collaborate with our client and all relevant stakeholders to deliver unparalleled Media, Marketing & Related Services coupled with consistent quality output within our clients’ business operations. We leverage our success on the deployment of world-class technology and high-performance processes. Most importantly our people are what makes us best. We embody a culture of respect, integrity, honesty, transparency, passion and a generosity of spirit. We are committed to our clients and our people. We are committed to pushing the boundaries and breaking the limits. We live our customer’s brand and we strive to smash their expectations.Business Goals & Objectives
The objective is to be a Marketing Directors’ partner of choice. Our intention is to provide a reliable service, unparalleled creative experience and unrivalled product output in any service we are contracted to provide. With quality products and clear processes from the point of briefing, to design and execution, we work to guarantee our client’s peace of mind. The goal is to be a dependable supplier so that; when you think ‘Communications’, you think MFISOMEDIA.Growth Strategy
Specialisation
As a start up, we are, at present, working per order. With consistent work want to grow into a fully fledged business that houses world class technology and facilities thereby improving our Turn Around Times for delivery. Carving out a niche market is essential to a sustainable growth trajectory because it will allow us to invest a focused amount of energy and time into perfecting what we do best for the acquisition and retention of long term contracts in this regard.Diversification
Inherent in our business model is a diverse offering of products and services geared at appealing to a varied clientele base and needs analyses. Whilst our primary strategy is specialization the intertwined nature of the industry doesn’t allow us to ‘operate in a silo’ and therefore structured diversification is relevant to our particular model.Organic Growth
At present we recruit working staff on an ad-hoc basis. Our plan is to have temporary and permanent staff of no less than 15 employees in the short-to-medium term and to grow that number steadily every year. With inevitable growth of human resources there will be growth of assets, offices, warehouses, vehicles etc.Nothing better defines our Vision, Objectives and Aspirations than our Tag Line:
MFISOMEDIA Intellectual Intercourse… …….it’s what we’re about!
The MfisoMEDIA Team
M. MASINA
Managing Director
Mpumelelo Masina is the company’s founder and MANAGING DIRECTOR. He has a career spanning more than 7 years in Marketing and Communications, and is currently pursuing a Bachelor of Arts in Communication Science through Unisa. Mr. Masina is the visionary behind MFISOMEDIA as well as its key driver.
B.F. MASINA
Non-Executive Director
Mrs. B.F Masina is the company co-founder and Non-exec tive Director. As a senior citizen, she fulfills an advisory role in the company. She holds a diploma in Nursing Science with a specialization in Operating Theatre Techniques. Her experience in the Public Health Services industry spans well over 40 years as a senior Departmental Manager at the Witbank, Mpumalanga Provincial Hospital.
N. SIBIYA
Head of Communications, Marketing and Public Relations
Nontobeko Sibiya is the Company’s Head of Communications, Marketing and Public Relations. She completed her Bachelor of Arts Degree at the University of Johannesburg, majoring in Marketing Communication, and Wits Bachelor of Commerce Degree still in pursuit. She has worked as a Digital Account Manager at one of the largest Ad Agencies in SA, with her biggest client being Standard Bank Social Media and mobile (mobisites and apps) as well as other smaller clients including Anova Health For Men.
Understanding us
MFISOMEDIA is anchored by 4 pillars which form the crux of our business model as well as our unique product offering.
MfisoMEDIA
MfisoMEDIA is, in its entirety, a creative and strategic arm of The Mfiso Legacy Group Ltd.
Our determination is to be a turnkey solutions provider for your media, marketing and communications needs. We are a majority black female lead company.
MfisoDIGITAL
From design to implementation, from warehouse to market MfisoDIGITAL will provide you with an end-to-end solution where marketing your products and services is concerned. We develop a customized strategy for your business or product because no two businesses are the same.
MfisoCOMMUNICATIONS
We offer services in sponsorship facilitation as well as ensure that the sponsorship is acquired for any event, expo, tour or initiative that you or your company may be involved with. Our expertise in highlevel negotiations allows us to facilitate agreements that safeguard mutual interest and benefit as well as guarantee a Return on Investment to both you and your prospective partners.
MfisoONLINE
MfisoONLINE houses our content based output platforms that speak to our profound vision and mission as an organisation founded on the precepts of cutting edge technology, dynamic individual input and true to its form, a company with a 21st Century outlook.Media Planning and Buying
Whilst it important to have the best in branding and advertising output, it is equally as important (if not more) to be able to correctly and efficiently place that output in the precise platforms that will reach your targeted audience and consumer base. MFISOMEDIA offers services in planning and implementation of effective buying strategies to ensure that your brand communication is placed on the correct platforms and media to achieve maximum benefit for your bottom line.Design and Supply of Branding Elements
MFISOMEDIA offers a complete solution for your branding elements. From corporate identities to key rings, flyers, pamphlets, posters, banners, T-shirts, billboards, corporate gifts, and any other elements which you may imagine.Design and Supply End To End POS Materials
MFISOMEDIA offers a complete solution for your consumer based business in the design, sourcing and supply of Point of Sale (POS) & Branding Elements.
• Counter-protectors
• Pop-up banners
• Floor stickers,
• Stationary/Mobile Plinths
• Till-highlighters
• Bunting strips
…the list is endless.
We are experts at delivering products that will ensure that your product is a cut above the rest in the fast paced world of Fast Moving Consumable Goods (FMCG).
Events Management
We know that when coming to events attention to detail matters most. Our creative process enables us to deliver events and functions that will leave your patrons talking for weeks to come. From corporate functions to specialty events such as expos, business seminars and year-end functions MFISOMEDIA will blow your expectations away.Development of Media and Marketing Strategies
From design to implementation, from warehouse to market MFISODIGITAL will provide you with an end-to-end solution where marketing your products and services is concerned. We develop a customized strategy for your business or product because no two businesses are the same.Brand Development and Activation
Our skills pool consists of graphic designers, copywriters, content generators, marketing strategists, communication strategists and production specialists who engage and interact with your brand in order to develop powerful, hard-hitting branding but not only that, through an intense creative process we develop Activation Drives that are aimed at entrenching your brand in the minds of your target market. We believe that a successful brand is one whose message remains long after the Activation has occurred.Terrestrial and Digital Broadcasting
Do you want to entrench your brand locally, regionally or nationally? Do you have a consumer based brand? MFISODIGITAL brings you a unique offering wherein we conceptualize, produce and deliver a broadcast based product, either integrated or fully independent of the broadcast platform in order to afford your business or product a sustained marketing platform with a targeted client/listener base.Digital Imaging, Multimedia & Videography
In today’s fast paced world everyone has a digital camera in their pocket but like the newspaper, the internet is still far from replacing traditional print and so is the digital camera from replacing traditional photography. And while the internet has not yet wiped out the newspaper, it is one of today’s most powerful tools of information and interaction. MFISODIGITAL provides you with complete solutions that harnesses both old and new for professional photography, multimedia interactions and videography. We’re definitely aware that photo prints and CDs are so old fashioned that is why we have an exclusive offering wherein we host all your memorable events and functions on a website or mobile app.Web Design & Development
We offer creative end-to-end solutions for every web-based project you can think of. Small websites to e-commerce to commercial Content Management Systems. We are DIGITAL!Search Engine Optimization
Our skilled team of SEO Experts will assist you that your clients will find you in the World Wide Web. We offer Onsite Optimization, Deep-Linking, Google Adwords and Content Optimization. MFISODIGITAL will boost your Visitors and Online-Revenue.Sponsorship Facilitation and Acquisition
We offer services in sponsorship facilitation as well as ensure that the sponsorship is acquired for any event, expo, tour or initiative that you or your company may be involved with. Our expertise in highlevel negotiations allows us to facilitate agreements that safeguard mutual interest and benefit as well as guarantee a Return on Investment to both you and your prospective partners.Public Relations & Reputation Management
In the cut throat world of public relations, where 10mins can be the difference between a problem and a crisis, we offer distinctive services in:
• Reputation management
• Press Releases & Media Conferences
• Crisis Communication and Public Relations Strategies
• Newsletters
So whether you are a high profile individual, a politician, government department or a company that is just concerned with its reputation MFISOCOMMUNICATIONS will handle it for you.
Creative Conceptualization and Development of Intellectual Property
From media articles to public statements to public speeches, MFISOCOMMUNICATIONS knows communications. Our expertise has been tested in the corners of public discourse and mass communications. We have an innate capability to research both subjective and objective factors in the development of intellectual property for targeted and mass communication output. Some of our clients include government officials, legislators, MPs and political organizations.
The service we offer in this regard include:
• Press Releases and Opinion Piece Formulation, Writing and Issuing
• Speech Writing
• Content Research
• Information packaging
Corporate Communications
Internal communication is a crucial part of any organisation as is the internal reputation of the organisation and ultimately this has a direct link as to how your employees speak about your company. MFISOCOMMUNICATIONS provides a range of services that are aimed at enhancing your internal interactions with your employees:
• Online And/Or Hardcopy Newsletter Design Development And Distribution
• Proactive Internal Communication Strategy Development And Implementation
• Crisis Communication
• Development And Implementation Of Internal Communications Designed To Encourage Consistent Feedback.
• Communication Of New Projects, Initiatives Or Organizational Changes Through Creative Works
MFISOONLINE houses our content based output platforms that speak to our profound vision and mission as an organisation founded on the precepts of cutting edge technology, dynamic individual input and true to its form, a company with a 21st Century outlook.
Online Radio Broadcasting
Online Publications
eMalahleni FM
A contemporary talk show with an express interest in local, regional as well as national politics and current affairs. Aired every Wednesday at 21:00 on Emalahleni FM, was a show exclusively produced by MfisoMEDIA and broadcast in collaboration with Emalahleni FM.
JTI
MFISOMEDIA provided Events Management services to Japan Tobacco International as a subcontractor of AZ Projects cc in the hosting of business seminars, stakeholder engagement and training workshops in the Mpumalanga Province.
ANC Mpumalanga
MFISOMEDIA has provided executive branding and design solution to the African National Congress including the current year official calendar of the province of Mpumalanga
IPSOMATE
MFISOMEDIA was commissioned to run the Public Relations, Media Planning, Communications and Production Management for the 1st Emalahleni Spring Splash. An event now in its 3rd year hosted by IPSOMATE and SABC 1.
ESKOM
MFISOCOMMUNICATIONS was contracted to provide a Corporate Communication solution for PROJECT HUMELELA, a safety awareness campaign designed to enhance the safety practises at Power Station. We developed an INDUSTRIAL THEATRE piece that had a military backdrop to achieve the desired outcome.
Bio Oil
MFISOMEDIA provided concept development, Script development, Copywriting and production of a multilingual Radio Advertisement Campaign.
013NEWS
MFISOONLINE created Mpumalanga’s first black owned Online-News Publication. We have established a readership of more than 35,000 readers per month and making use of Instant-Social Media Articles, Newsletters and our readers can publish their own Opinion powered by BLACKVOICE.
THE INFORMER
MFISODIGITAL created a unique Lifestyle and Entertainment Blog for THE INFORMER.
MFISO HOUSE
PO Box 7254
Tasbet Park
Emalahleni 1040
South Africa
Connect with us
www: www.mfiso.co.za
e-mail: info@mfiso.co.za
Talk to us
tel: +27 – 13 – 244 – 5000
fax: +27 – 86 – 631 – 9302
cell: +27 – 83 – 993 – 4356